Employer branding encompasses all the actions taken by an organization to enhance its reputation and create an appealing work environment.

It's an essential aspect for any organization looking to stand out. The goal is to attract top talent, retain existing employees, and promote engagement and productivity within the organization.

Given that organizations with a strong employer brand receive twice as many applications, it's in your best interest to emphasize what positively defines you as an employer.

To set yourself apart, Amélio recommends an approach that focuses on defining and developing your employer brand by highlighting your company's true strengths and what truly matters within your organization and for your employees. This approach ensures that the external image aligns with the actual experience employees have internally. This, in turn, prevents disappointments and ensures the recruitment of individuals who will thrive within the organization.

Through this page, managers can focus on crucial aspects of their team, while HR employees and account administrators have the opportunity to focus on the entire organization, covering all important angles.

At the top of the page, you can quickly view a chart illustrating what is most important for your employees among all engagement factors and sub-factors.

Simplify your strategic decision-making to boost team engagement!

Easily identify the strengths that make your company shine, as well as the associated sub-factors. Showcase what makes your company unique in the market and attract the best talent more easily!

Using word clouds and detailed statistics, gain a quick and precise insight into the core values identified by your employees.

Promote an inspiring and harmonious work environment where everyone feels understood and valued. Strengthen team cohesion in the process.

Delve into the analysis of the most effective recruitment platforms and methods. By discovering your strengths and potential areas for improvement, you can strategically channel your efforts to attract and recruit the best talent.

To understand if your company is the preferred choice or if it stands out positively among competitors, explore statistics that reveal candidate perceptions and preferences. This will help you better grasp your position in the recruitment market.

Discover whether employees perceive the daily company culture to be in line with what was presented during the hiring process.

This proactive approach will enhance alignment between the projected image and reality, while also improving onboarding and employee retention.

All of this is achievable by incorporating a few questions into your surveys.

Just like on the other results pages, you'll be able to select multiple filters and specific periods at the top of the page to target certain elements or events, for example.

The importance ratings of items are calculated based on the most recent evaluation of each employee up to the end date of the filtered period, even if that evaluation predates the beginning of the period. In other words, importance evaluations conducted in January, for instance, will help identify priorities in the reports even if the analysis period is in the following March. Since the concept of importance changes less over time than the concept of performance, it can be reused without continuously questioning employees about it.

Performance scores, on the other hand, are always based solely on the filtered period. In summary:

Finally, discover how the Importance Assessment Question appears within a survey: Importance Assessment Question